SEO Vs SEM-Did you think they are Twins?

This bygone decade has experienced radical changes in the web arsenal. We all are Google maniacs and web is second identity for online business owners. With the web swiftly shifting to become a rage, expect more, lots more of concepts, strategies and rankings. One of those concepts is SEO (search engine optimization) which is often interchangeably used as SEM (search engine marketing). However, they are completely different concepts but applied to boost traffic, revenues and brand awareness.

A lot of industry experts perceive it to be similar. But there’s a stark difference between the two. To start with , SEO plans are more organic while search engine marketing is largely paid placement/inclusion. However, most of the market specialists and online merchandisers believe SEO is a subset of SEM.

Search engine optimization is predominantly marketing activity and entails making impactful changes to your website naturally. A best SEO company india always work towards aggressive optimization techniques for driving higher rankings and compulsive leads. It requires lot of acute expertise and time to ramp up your SEO plan against your competition. The parameters on which alterations could be made and website rankings could be modified are title tags, alt tags, meta tags, content, url structure, javascript, and page size. Optimized content includes titles that can also involve the keywords in the title of your web pages, headings within the content of the page, keyword rich content, metatags and also keywords in the url.

A comprehensive plan packages from SEO company India would encompass verticals such as:
ON page SEO

  • On-page optimization
  • Keyword density
  • Title Tag optimization
  • Keywords rich content
  • High quality and authenticity of original content
  • Keywords in hyperlinks
  • Keywords in headings and bold tags
  • Keywords in URL
  • Meta Tags (some engines)
  • Sitemap
  • Link structure
  • “Indexability” of the web page

OFF Page seo determinants are:

  • Volume of incoming links
  • Quality of sites that link to yours
  • Relevancy of sites that link to yours
  • Keywords in the anchor text

Search engine marketing on the other hand is the text messages generated on either sides of the search engines or you pay for every click. More often than not, these advertising links are bought from search engines like Google (Adwords) and Yahoo (Overture). Your advertising budget determines the targeted traffic that is generated to drive up sales. The results are mostly effective and fast.

In short advertising campaigns include:

  • Reputation development
  • Link popularity
  • Pay per click management
  • Paid inclusion and trusted feed programs
  • Web analytics
  • Local search marketing
  • Instant qualified traffic

On a whole online brand promotion is primarily about:

  • Search engine optimization
  • Search engine marketing
  • Inventive website promotion strategies
  • Bulk submission services to Google and the like
  • Bulk submissions to web directories
  • Blog design ,maintenance and marketing
  • Press release promotions and distribution
  • Web promotion strategies and planning
  • Article marketing, distribution, and submission
  • SEO copywriting
  • News letter marketing
  • RSS promotions and directory submissions
  • Social media marketing

Whether you opt for an SEO plans or SEM campaign, the predominant objective is to achieve maximized quality and high traffic adhering to the marketing budget you have set.

With over 8 years of experience, FATbit is among the frontrunners when it comes to extensive affordable SEO packages that are highly result oriented strategies. We help your business run up to the top slots of Google. Take your business to the place it deserves, with us!  For more Information visit here .

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Posted in SEO & SEM
4 comments on “SEO Vs SEM-Did you think they are Twins?
  1. SEM Services says:

    Thank you
    This blog is very knowledgeable SEM Services.

  2. SEM Services says:

    Thank you
    This article is very informative SEM Services.

  3. Donohue says:

    Great site. Plenty of helpful info here. I am sending it to some friends ans
    additionally sharing in delicious. And obviously, thanks on your sweat!

  4. Washington SEO Company says:

    Hello! I understand this is kind of off-topic but I had to ask.
    Does managing a well-established website like yours take a massive amount work?
    I’m completely new to running a blog however I
    do write in my journal everyday. I’d like to start a blog so I can share
    my experience and feelings online. Please let me know if you have any kind of ideas or tips for new aspiring blog owners.
    Appreciate it!

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