There is an ocean of web literature on SEO, and how focusing on it can improve rankings as well as bring traffic on the website. Image SEO doesn’t enjoy the same popularity but it is also a very important process through which a website can benefit greatly. Image optimization is not much different from content optimization and uses a number of similar attributes. So, without further ado, let’s learn how to do it.
Related images accentuate content on a webpage. An appropriate compelling image which reflects the essence of the content could be the selling quotient of the page. However, one needs to be careful while selecting an image because just randomly picking any from the thousands available on Google Images is surely not a good idea, considering the owner can literally take you to court for your deed. The safe option is either making your own, buying from photo websites or searching through Creative Common or other related licenses.
Having an image name ‘0d0a0123.jpg’ is going to help neither search engines nor your website. Hence, it is only wise to choose a name which gives crawlers something to decipher. Including keyword excerpts would be a very good idea as they give information about the image just the way post urls with keywords does. Another trick that best SEO experts normally use to assist search engines is to keep all the images in one folder of the website rather than scattering them at different places.
Use Alt Text
Anything that describes images makes it more noticeable to searches. Hence, the most obvious thing to do is to use anything that could accommodate a description. Alt text is a great way to give the bots necessary fodder to count the image as important. Just like Alt text, captions could also be used for additional information. Another thing that a SEO experts company would highly suggested is to use the same image filetypes.
Stray Away From Stuffing
SEO for images is no different from normal SEO for web pages. Just the way search engines doesn’t laud you for keyword stuffing in web content of any nature, they also treat images the same way. Choking the alt text and captions with keywords is not going to help. Make sure you are not being pleonastic and certainly not trying to deceive your way up on search engines by keyword stuffing. There are penalties, remember.
For those who aren’t familiar with the terminology, stop words are the words that don’t hold any value from search engine aspect. Some of the stop words are ‘the’, ‘he’, ‘a’, ‘she’ and others of similar sorts. The point to consider here is that in normal SEO, one needs to keep into account the grammar and language aspects whereas nothing of the sorts is required in case of images. So, drop the stop words from your SEO plans.
While these are some of the most basic image SEO points which one cannot manage to ignore, there are number of other considerations that could be kept in mind while working with images. So, look forward for more.
FATbit Technologies has earned the title of ‘best SEO experts India’ from its global clients availing services from its seasoned professionals. It has been active in the web services field since 2004.