Changes come and go but basics always remain the same, and probably that’s why the saying ‘get the fundamentals right and half of the work is done’ holds well. The same is true in case of SEO too. Though there is a great amount of depth in SEO concepts, some forever young points if attended to could greatly improve the visibility of a website. Following are some of the tricks that Best SEO professionals regard in high esteem.
Websites love backlinks because they bring traffic. Search engines also love them but only if they are quality ones. A backlink coming from a website that is active entirely in a different field only does damage to a website. The latest updates made by Google in its algorithms have only highlighted the fact. Instead of having 10 poor quality links, put your trust in single authoritative link.
Anyone with a little knowhow of SEO, without hesitation would state that title tags are very important. Make sure you have unique ones that are made after taking into consideration your targeted keywords. Every page should have one and it would be wise to target different keywords in different pages as reputation would pay little additional benefit. In case you are thinking of keeping your firm’s name in the title tag, then make sure it is in the end if you are not big enough to qualify for ‘company name’ searches.
A web user can choose to type www or fill the main address directly in the address bar followed by http. It pays to have a preferred URL while the other related searches are directed to the canonical one by making use of a redirect. A server-side 301 redirect is used to channel the traffic from other URL’s to the preferred one. Selected URL’s could also be used in site maps to assist search engines. Consult a best SEO company and it would suggest the same.
Be Careful in case of Shared Servers
Sharing servers is a popular cost effective method for personal websites. However, while looking at the positive aspects, one should not shed cautiousness. Running blacklist check would reveal if the proxy has any association with a spammer or banned site. If such be the case, wrong done of another website might tarnish your rankings as well. Hence, be careful in case of shared servers.
Other Important Aspects
In case you wish to optimize a particular blog post, then, consider optimizing post title tag independently rather than targeting the blog title itself. Having a website that is simple and easy to use works positively for rankings and even engages the users. Last but not the least, don’t make the mistake of treating SEO as a one shot solution. It asks for consistent efforts and visible results often take time to appear. So, patience is the key.
These were the SEO tricks that designers could employ to burnish their processes. However, if you are businessman and aren’t very keen to tread the SEO turf yourself, then, taking SEO packages into consideration might turn out to be a good idea.